Branding your vehicles sets the tone for fostering a stronger connection with both your customers and your industry as a whole. Vehicle decals aren't just for utility vans. They can make trucks, trailers, cars, buses, ships, trains and airplanes stand out in the crowd. A good fleet graphic is eye catching — it's more than just a logo or information on how to get in touch with your company. Often it can be one of your organization's most cost effective advertising spends.